India’s Tata launches “super app” in e-commerce challenge to Amazon, Walmart

Tata Sons chairman-designate Natarajan Chandrasekaran arrives to a information convention in Mumbai, India, January 12, 2017. REUTERS/Danish Siddiqui/File Photograph

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MUMBAI, April 7 (Reuters) – India’s Tata Group on Thursday launched its much-awaited e-commerce “tremendous app” providing all the pieces from attire to air tickets in a renewed push for a slice of a quick rising market dominated by (AMZN.O) and Walmart’s (WMT.N) Flipkart.

Tata Neu, which has been within the works for about two years, is a single platform for the group’s manufacturers, together with Westside style, Air Asia tickets, Croma electronics, the Taj group of lodges, BigBasket on-line grocery and 1mg on-line pharmacy.

“Our purpose is to make the lives of Indian shoppers easier and simpler,” Tata’s Chairman N Chandrasekaran stated on LinkedIn, including that its three way partnership airline Vistara and just lately acquired Air India, in addition to watch model Titan will likely be accessible on the app quickly.

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The 154-year-old group, which raked in $103 billion in income in 2020-21, is a number one participant in steelmaking, IT outsourcing and utilities however arguably finest identified internationally because the proprietor of British luxurious automotive model Jaguar Land Rover. It additionally makes automobiles at house below its personal model.

Tata additionally has an expansive offline retail portfolio, together with a three way partnership with Starbucks Corp (SBUX.O). Its style and watch shops are ubiquitous on Indian excessive streets and it operates shops for Inditex (ITX.MC) style model Zara.

Regardless of launching the Tata CliQ on-line market in 2016, the group has been a minnow in an e-commerce market extensively projected to be value $200 billion by 2026. With Tata Neu the group is set to vary that, sources instructed Reuters final 12 months. read more

Tata Neu will supply a membership program and a cross-brand loyalty scheme the place clients can earn and redeem rewards whereas making purchases on the app.

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Reporting by Abhirup Roy; Modifying by Aditya Kalra, Kirsten Donovan

Our Requirements: The Thomson Reuters Trust Principles.

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India’s Tata launches “super app” in e-commerce challenge to Amazon, Walmart

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