Here’s How Much Restaurants Mark Up Prices on Delivery Apps


Many fast-food eating places supply immediate meals at an inexpensive worth — except you order via an aggregator.

If you pay for restaurant supply via certainly one of these third-party web sites and apps, similar to DoorDash, you would possibly pay extra to your meal than you understand.

Eating places that alter costs for orders from aggregators usually cost a mean of 24% extra for these meals in comparison with what you’d pay if you happen to visited the restaurant itself or ordered from its web site, based on the 2022 Restaurant Friction Index from PYMNTS and Paytronix.

PYMNTS is a information supply that covers e-commerce and on-line cost strategies whereas Paytronix offers software program options to eating places. They surveyed greater than 500 restaurant managers on matters similar to meal ordering, funds and achievement in addition to greater than 2,100 shoppers to find out about their restaurant-ordering habits.

Fast-service eating places — extra generally generally known as fast-food eating places — are almost definitely to hike the prices of meals listed on aggregators. In truth, 27% of managers at these institutions acknowledge elevating costs on meals ordered for supply via third-party apps.

In contrast, simply 14% of table-service restaurant managers have interaction in such practices.

Though such a markup might sound excessive, it’s unlikely to discourage individuals from utilizing aggregator providers. This 12 months’s index notes that many individuals are conscious of those further prices however nonetheless use aggregators due to their comfort.

Amongst people who use supply service through aggregators, almost 63% say they achieve this as a result of it’s “quick and handy.” Round 38% say they use aggregators as a result of it’s the solely approach to have meals delivered from a restaurant of selection.

Nonetheless, some individuals are proof against the charges related to supply apps. Round 40% of the individuals who don’t use aggregators say their reluctance is grounded of their need to keep away from such further prices.

Even if you happen to order instantly from a restaurant, you possibly can anticipate to pay a bit extra today. For extra, take a look at “11 Restaurants That Have Hiked Prices — or Soon Will.”

Disclosure: The knowledge you learn right here is all the time goal. Nonetheless, we generally obtain compensation while you click on hyperlinks inside our tales.



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Here’s How Much Restaurants Mark Up Prices on Delivery Apps

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