Pickup-only online grocer Fresh Street makes debut


Within the wake of a flood of ultra-fast grocery supply startups, fledgling on-line grocer Recent Avenue is taking a distinct strategy: pickup-only.

Chicago-based Recent Avenue right now launched its first click-and-collect location within the Windy Metropolis at 6191 N. Lincoln Ave. The e-grocery platform, accessible through cell app (iOS and Android model) and on-line at freshstreet.com, at the moment presents clients 4,000 SKUs of meals and nonfood objects at no cost curbside pickup inside half-hour of their order being positioned.

“My household and I’ve skilled the frustrations and inconveniences that plague present on-line grocery choices,” in keeping with Mike Sayles (pictured left), CEO of Recent Avenue. “We began Recent Avenue by pondering by means of these issues with a clean sheet of paper and a give attention to offering the absolute best expertise for the net grocery shopper.”

Recent Avenue guarantees clients no substitutions as a result of its platform displays real-time stock, since in contrast to supermarkets its facility has no consumers plucking merchandise off cabinets. What’s extra, the corporate mentioned, clients will discover “no hidden or additional charges,” making the service extra affordably priced than native grocery opponents.

To make use of Recent Avenue’s service, shoppers open an account on-line or through the Recent Avenue cell and start purchasing. New clients get $10 off their first order of $20 or extra. Consumers additionally earn 1% money again on each buy in addition to rewards that may be redeemed at checkout.

Recent Avenue mentioned the “targeted assortment” at its location within the West Rogers Park neighborhood of Chicago’s north facet contains each nationwide manufacturers and native favorites. Product classes embody recent fruit and greens, meat, seafood, dairy and eggs, baked items, dry groceries, frozen foodd, drinks and worldwide meals. Nonfood choices embody private and sweetness care, child care, family merchandise, residence and backyard objects and pet care.

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Recent Avenue mentioned its ‘targeted assortment’ permits clients to get the merchandise they need and keep away from making an in-person journey to the grocery retailer.

Sayles famous that Recent Avenue’s choice, working mannequin and on-line platform permits clients to keep away from making an in-person journey to the grocery retailer and get the merchandise they need.

“This allows us to supply aggressive costs, manufacturers that households know and love, an easy-to-use web site/app and a handy pickup expertise,” he commented.

Inner shopper analysis by Recent Avenue discovered that greater than 70% of consumers plan to make use of some type of pickup service to satisfy their grocery wants, but on-line grocery innovation has primarily targeted on supply, which predominantly addresses the roughly 30% of People who reside in downtown areas.

Certainly, strategic advisory agency Brick Meets Click on discovered that pickup accounted for 40% of U.S. online grocery sales in February and 47% in January, in contrast with 37% and 35% respectively for supply. One other study by sales and marketing specialist Acosta revealed that click-and-collect is the popular service, as 20% of on-line grocery consumers mentioned they use pickup solely versus 14% choosing supply solely.

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Prospects do their grocery purchasing by means of the Recent Avenue web site or the corporate’s cell app.

Plans name for Recent Avenue to zero in on bigger households residing outdoors city facilities served primarily by quick grocery supply. Trying forward, the corporate envisions opening greater than 10 shops within the Chicago space and increasing to extra markets.

In October, Recent Avenue reported that it raised $4 million in seed funding from personal traders, with the cash earmarked for upgrading the primary facility in Chicago, constructing out the web site and cell apps, connecting with native shoppers and assembling a best-in-class crew, together with workers from Google, Amazon, Aldi, Walmart, Kraft-Heinz and Uber. Earlier than launching Recent Avenue, Sayles spent over eight years at Ferrara Sweet Co., most not too long ago as chief buyer officer.

“There’s large alternative to optimize on-line grocery looking for the thousands and thousands of people who reside outdoors downtown areas. Presently, these households are requested to sacrifice both time at a standard retail retailer and/or cash through charges, hidden upcharges and inefficiencies that plague grocery supply. Our revolutionary resolution will present quick and inexpensive groceries for these households,” Sayles acknowledged when Recent Avenue introduced its seed funding.

“We take pleasure in a clean sheet of paper and a chance to take heed to what shoppers need,” he defined. “Which means saving households time with our easy-to-navigate on-line purchasing expertise and a seamless pickup course of. It additionally means offering affordability by means of clear pricing, clear rewards, an optimized stock administration system, and environment friendly assortment mannequin that minimizes out-of-stocks.”



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Pickup-only online grocer Fresh Street makes debut

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