Tumblr announced today that customers can decide out of advertisements (on the desktop and in its cellular apps) by paying $4.99 monthly or buying a yr of ad-free shopping at a reduction for $39.99.
Which means long-time posters can return to the way in which issues had been before Yahoo bought Tumblr in 2013 for $1.1 billion, earlier than Tumblr banned porn and misplaced a large chunk of its viewers, and earlier than Verizon sold Tumblr to WordPress owner Automattic Inc. for a tiny fraction of its authentic worth.
Founder David Karp was against permitting promoting, and once the company bent on that principle, it’s been tormented by cheesy, cheap-looking commercials that appeared to flood the feed and infrequently make little to no sense. However now, anybody who nonetheless makes use of Tumblr can have the ad-free model of the location again — in the event that they pay up.
That pitch is a bit much less interesting than it will’ve been when Tumblr was at its peak, however it does present new indicators of life for the platform, which may be appreciated by anybody who’s caught round via the transitions. After all, one other strategy to inform long-time customers that there’s a future for Tumblr could be to develop extra new options that don’t price cash, and its new blog viewer on the dashboard is a good begin. For the following transfer, right here’s a free thought: Tumblr NSFW, $14.99, ad-free and unblurred for lower than the price of HD Netflix.