Khosrork/iStock through Getty Pictures
What a 12 months it has been!

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Due to rising rates of interest and now the Russian Invasion of Ukraine, volatility this 12 months has been excessive, to say the least.
Many former Wall Road darlings have fallen by 20% to 45%…in a single day.
On January twenty fourth the Nasdaq fell 5% in 3 hours…after which rallied 6% to shut the day up 1%. That was the most important intra-day turnaround in seven years.
That’s till the February twenty fourth 6.5% intra-day swing by which the Nasdaq went from -3.5% to +3% inside hours.
- on an obvious “promote the rumor of invasion and purchase the information of invasion” shift in sentiment

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And naturally, Meta (FB) buyers have been pummelled with the worst bear market on this firm’s historical past.

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In actual fact, through the preliminary February twenty fourth Russian Invasion crash, when the Nasdaq fell nearly 3.5% (and was in a bear market) FB hit $190.22, or 51% off its document highs.
This possible means both that Meta, which hit a document low PE of 15 not too long ago, is a worth lure to disregard, or a Buffett-style “fats pitch” that is set to soar.
Listed here are the three the explanation why I consider it is time to be grasping on Meta, and why I purchased extra at beneath $191 on the day the market briefly melted down over the Russian Invasion.
Motive One: Meta Is Nonetheless A World-Class Firm
The Dividend King’s general high quality scores are based mostly on a 237 level mannequin that features:
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dividend security
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steadiness sheet power
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credit score scores
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credit score default swap medium-term chapter threat knowledge
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quick and long-term chapter threat
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accounting and company fraud threat
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profitability and enterprise mannequin
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progress consensus estimates
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historic earnings progress charges
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historic money move progress charges
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historic dividend progress charges
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historic gross sales progress charges
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price of capital
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long-term risk-management scores from MSCI, Morningstar, FactSet, S&P, Reuters’/Refinitiv and Simply Capital
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administration high quality
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dividend pleasant company tradition/earnings dependability
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long-term complete returns (a Ben Graham signal of high quality)
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analyst consensus long-term return potential
It truly contains over 1,000 metrics in case you depend every little thing factored in by 12 ranking companies we use to evaluate elementary threat.
How do we all know that our security and high quality mannequin works nicely?
Through the two worst recessions in 75 years, our security mannequin predicted 87% of blue-chip dividend cuts through the final baptism by fireplace for any dividend security mannequin.
How does FB rating on one of many world’s most complete security fashions?
FB Stability Sheet Security
Ranking | Dividend Kings Security Rating (147 Level Security Mannequin) | Approximate Dividend Reduce Threat (Common Recession) |
Approximate Dividend Reduce Threat In Pandemic Stage Recession |
1 – unsafe | 0% to twenty% | over 4% | 16+% |
2- under common | 21% to 40% | over 2% | 8% to 16% |
3 – common | 41% to 60% | 2% | 4% to eight% |
4 – protected | 61% to 80% | 1% | 2% to 4% |
5- very protected | 81% to 100% | 0.5% | 1% to 2% |
FB | 100% | NA | NA |
Threat Ranking | Medium-Threat (thirty sixth business percentile consensus) | Efficient AAA credit standing 0.07% 30-year chapter threat | 20% OR LESS Max Threat Cap Suggestion |
Lengthy-Time period Dependability
Firm | DK Lengthy-Time period Dependability Rating | Interpretation | Factors |
Non-Reliable Firms | 21% or under | Poor Dependability | 1 |
Low Dependability Firms | 22% to 60% | Beneath-Common Dependability | 2 |
S&P 500/Business Common | 61% (58% to 70% vary) | Common Dependability | 3 |
Above-Common | 71% to 80% | Very Reliable | 4 |
Very Good | 81% or increased | Distinctive Dependability | 5 |
FB | 70% | Common Dependability | 3 |
Total High quality
FB | Last Rating | Ranking |
Security | 100% | 5/5 very protected |
Enterprise Mannequin | 100% | 3/3 broad moat |
Dependability | 70% | 3/5 common |
Complete | 85% | 11/13 SWAN |
Threat Ranking |
2/3 Medium Threat |
|
10% OR LESS Max Threat Cap Rec |
15% Margin of Security For A Probably Good Purchase |
FB: The 105 Highest High quality Grasp Checklist Firm (Out of 509) = 79th Percentile
The DK 500 Grasp Checklist contains the world’s highest high quality firms together with:
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All dividend champions
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All dividend aristocrats
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All dividend kings
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All world aristocrats (reminiscent of BTI, ENB, and NVS)
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All 13/13 Extremely Swans (as near excellent high quality as exists on Wall Road)
- 47 of the world’s greatest progress shares (on its method to 50)
FB’s 85% high quality rating means its related in high quality to such blue-chips as
- Medtronic (MDT) – dividend aristocrat
- British American Tobacco (BTI) – world aristocrat
- Abbott Labs (ABT) – dividend king
- Enterprise Merchandise Companions (makes use of Ok-1 tax kind) (EPD)
- Air Merchandise & Chemical substances (APD) – dividend aristocrat
- Walmart (WMT) – dividend aristocrat
Even among the many most elite firms on earth, FB is increased high quality than 79% of them.
- even with the chance profile elevated and progress outlook diminished
Why am I nonetheless assured in Meta’s enterprise?
FB is the world’s #1 social media platform with about 3 billion month-to-month customers.
We assign Meta a large moat ranking based mostly on community results round its large consumer base and intangible belongings consisting of an unlimited assortment of knowledge that customers have shared on its varied websites and apps….
At this time, we see that Fb, Instagram, Messenger, and the totally different options and apps surrounding them have elevated consumer engagement on varied gadgets.
Fb is also slowly changing into an leisure hub, which helps enhance engagement and consumer time spent on Fb. Further apps created by builders on the Meta platform additionally assist preserve customers throughout the ecosystem. In keeping with eMarketer, on common, customers are on Fb and Instagram a mixed 65 minutes per day per day posting movies and photographs, exchanging messages, making feedback, importing content material, liking or disliking different content material, and extra. This demonstrates the worth of the platform to customers and its community impact for the agency.
Outdoors of community results, Meta has developed further intangible belongings. In contrast to another on-line platform on the planet, Fb has collected knowledge about everybody with a Fb and/or an Instagram account.
Fb has its customers’ demographic data. It is aware of what and who they like and dislike.
It is aware of what matters and/or information occasions are of curiosity to them. As well as, with out the necessity for cookies enabled on desktop or cell browsers, and based mostly on the Fb Login, the agency is aware of its customers’ shopping historical past on many non-Fb websites or apps. With entry to such knowledge and to billions of photographs and movies uploaded by its customers, Fb continues to reinforce the social community by providing much more related content material to its customers. This virtuous cycle additional will increase the worth of its knowledge asset, which solely Meta and its promoting companions can monetize.” – Morningstar
This is not to say that FB would not have its fair proportion of dangers (see threat part).
- consumer progress in sure markets has turned unfavourable for the primary time (the reverse community results Morgan Housel warns about)
- Apple’s new privateness coverage places promoting effectiveness in danger
- Europe has instructed FB it will not be capable of export consumer knowledge exterior of Europe
- the EU is roughly 25% of gross sales
- TikTok is the quickest rising social media community in historical past and represents the sort of disruption threat that each one social media firms face
FB will both have to go away Europe (and lose 25% of its gross sales) or recreate its knowledge facilities and AI studying facilities on that continent (an costly proposition).
With Apple’s iOS adjustments and new laws in Europe, there’s a transparent pattern the place much less knowledge is on the market to ship customized advertisements. However folks nonetheless need to see related advertisements, and companies nonetheless need to attain the precise clients. So we’re rebuilding numerous our advertisements infrastructure so we are able to proceed to develop and ship high-quality customized advertisements.
Now I’m assured that leaning tougher into these traits is the precise short-term tradeoff to make in an effort to get long-term features. We’ve made most of these transitions earlier than with cell feed and Tales, the place we took on headwinds within the near-term to align with essential traits over the long-term…
And whereas video has traditionally been slower to monetize, we consider that over time short-form video goes to monetize extra like feed or Tales than like Watch. So I’m optimistic that we’ll get to the place we must be with Reels, too.
Finally, our continued success depends on constructing new merchandise that individuals discover invaluable and luxuriate in utilizing.” – Mark Zuckerberg (Q4 conference call)
Nonetheless, FB has numerous monetary firepower to beat its present challenges, and it appears to be like like its trying to spend no matter it takes on knowledge middle infrastructure.
I need to talk about our funding priorities for 2022. The primary one is Reels. It’s clear that short-form video might be an rising a part of how folks devour content material shifting ahead, and Reels is now our fastest-growing content material format by far. It’s already the most important contributor to engagement progress on Instagram and it’s rising in a short time on Fb, too…
Now onto AI, this is among the areas the place we’ve routinely seen stronger returns on our investments over time than we’ve anticipated. Advances in AI allow numerous the experiences that I’ve talked about up to now, it allows us to ship higher advertisements to folks whereas utilizing much less knowledge; it’s core to our security and safety work; it’s meaningfully improved the relevance of Reels and general content material rating usually; and it performs an enormous function in our commerce efforts.
Synthetic intelligence can be going to play an enormous function in our work to assist construct the metaverse. We simply introduced our AI Analysis SuperCluster, which we expect would be the world’s quickest supercomputer as soon as it’s full later this 12 months. That is going to allow new AI fashions that may study from trillions of examples and perceive a whole bunch of languages which might be key for the sorts of experiences that we’re constructing.
Wanting forward, we’re targeted on additional scaling our computing energy and reworking our AI infrastructure by means of advances in foundational analysis, in addition to enhancements to knowledge middle design, networking, storage, and software program.” – Mark Zuckerberg
Reels was simply rolled out throughout 150 countries.
The additional $10 billion in annual capex spending is targeted on scaling FB’s supercomputing capability so it may well maximize AI-driven enhancements in personalizing advertisements.
- whereas adapting to new privateness guidelines and laws from Apple and the EU
An Efficient AAA Stability Sheet

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- zero debt
- $48 billion in money
- $27.2 billion in 2022 consensus free money move
- F-score (superior accounting metric measuring short-term chapter threat) 7 vs 4+ protected, 7+ very protected
- Z-score (84% efficient at predicting long-term bankruptcies) 10.8 vs 3+ very protected
- M-score (73% efficient at predicting accounting fraud, 82.5% efficient at discovering firms with trustworthy accounting) -2.85 vs -1.78 or much less protected (considerably lower than 17.5% threat of accounting fraud)
Microsoft (AAA Rated)

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JNJ (AAA Rated)

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If FB selected to pay for a credit standing I am assured it will be AAA.
- 0.07% 30-year chapter threat
- 1 in 1,429 likelihood of dropping all of your cash within the subsequent three many years
Credit score Ranking | Protected Web Debt/EBITDA For Most Firms | 30-Yr Default/Chapter Threat |
BBB | 3.0 or much less | 7.50% |
A- | 2.5 or much less | 2.50% |
A | 2.0 or much less | 0.66% |
A+ | 1.8 or much less | 0.60% |
AA | 1.5 or much less | 0.51% |
AAA | 1.1 or much less | 0.07% |
(Sources: S&P, Fitch, Moody’s)
Simply check out FB’s leverage ratios.
FB Leverage Consensus Forecast
Yr | Web Debt/EBITDA (3.0 Or Much less Protected In accordance To Credit score Ranking Companies) |
2021 | -0.75 |
2022 | -1.00 |
2023 | -1.18 |
2024 | -1.17 |
2025 | -0.66 |
2026 | -0.63 |
2027 | -0.62 |
Annualized Change | -3.07% |
(Supply: FactSet Analysis Terminal)
And its steadiness sheet which is getting steadily stronger over time.
FB Stability Sheet Consensus Forecast
Yr | Money | EBITDA (Hundreds of thousands) | Working Revenue (Hundreds of thousands) |
2021 | $16,601 | $63,882 | $46,753 |
2022 | $24,970 | $61,364 | $42,419 |
2023 | $33,241 | $70,433 | $49,804 |
2024 | $62,703 | $80,627 | $56,476 |
2025 | $99,069 | $91,872 | $64,034 |
2026 | $135,957 | $107,906 | $73,306 |
2027 | $179,292 | $122,623 | $82,621 |
Annualized Progress | 48.67% | 11.48% | 9.95% |
(Supply: FactSet Analysis Terminal)
FB definitely has its progress challenges, however analysts anticipate it to continue to grow at double-digits and construct up one of many largest money piles on earth.
- most monetary flexibility to pivot to wherever the way forward for its business goes
Profitability: Wall Road’s Favourite High quality Proxy

Supply: Gurufocus Premium
FB’s historic profitability is unbelievable.
FB Trailing 12-Month Profitability Vs Friends
Metric | Business Percentile | Main Interactive Media Firms Extra Worthwhile Than FB (Out Of 607) |
Working Margin | 92.89 | 43 |
Web Margin | 89.36 | 65 |
Return On Fairness | 88.87 | 68 |
Return On Property | 92.09 | 48 |
Return On Capital | 65.42 | 210 |
Common | 85.73 | 87 |
(Supply: Gurufocus Premium)
Regardless of its many challenges within the final 12 months profitability was nonetheless higher than all by 87 media firms on earth.

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FB’s profitability has been comparatively secure or enhancing for the final decade.
- free money move margins within the high 10% of all world firms
FB Revenue Margin Consensus Forecast
Yr | FCF Margin | EBITDA Margin | EBIT (Working) Margin | Web Margin | Return On Capital Growth |
Return On Capital Forecast |
2021 | 32.6% | 54.2% | 39.6% | 33.4% | 0.85 | |
2022 | 20.4% | 45.9% | 31.8% | 26.7% | TTM ROC | 74.46% |
2023 | 22.5% | 45.2% | 32.0% | 26.7% | Newest ROC | 74.37% |
2024 | 22.3% | 45.7% | 32.0% | 26.6% | 2027 ROC | 63.24% |
2025 | 23.6% | 45.5% | 31.7% | 26.3% | 2027 ROC | 63.16% |
2026 | 31.8% | 48.2% | 32.7% | 26.9% | Common | 63.20% |
2027 | 33.3% | 50.0% | 33.7% | 27.1% | Business Median | 16.96% |
Annualized Progress | 0.34% | -1.33% | -2.69% | -3.41% | FB/Friends | 3.73 |
Vs S&P | 4.33 |
(Supply: FactSet Analysis Terminal)
FB’s margins are anticipated to compress a bit from 2021’s document ranges however usually stay secure over time.
Return on capital, Joel Greenblatt’s gold customary proxy for high quality and moatiness is predicted to stay secure at about 4X the business and S&P norm.
In keeping with one of many biggest buyers in historical past, FB is about 4X increased high quality than the common S&P or social media firm.
FB Progress Spending Consensus Forecast
Yr | SG&A (Promoting, Common, Administrative) | R&D | Capex | Complete Progress Spending | Gross sales | Progress Spending/Gross sales |
2021 | $23,872 | $24,655 | $18,567 | $67,094 | $117,929 | 56.89% |
2022 | $30,819 | $30,120 | $29,768 | $90,707 | $133,568 | 67.91% |
2023 | $35,072 | $35,364 | $30,159 | $100,595 | $155,796 | 64.57% |
2024 | $38,128 | $41,457 | $30,420 | $110,005 | $176,331 | 62.39% |
2025 | $43,606 | $49,595 | $30,931 | $124,132 | $201,979 | 61.46% |
2026 | $49,322 | $53,107 | $30,302 | $132,731 | $223,960 | 59.27% |
2027 | $53,819 | $55,513 | $30,460 | $139,792 | $245,373 | 56.97% |
Annualized Progress | 14.51% | 14.48% | 8.60% | 13.01% | 12.99% | 0.02% |
(Supply: FactSet Analysis Terminal)
FB’s progress spending is predicted to go from $67 billion in 2021 to $140 billion in 2027.
- 30% money returns on invested capital
R&D spending in 2027 is predicted to be $13 billion greater than the biggest R&D firm on earth in 2021 (Amazon at $42 billion).
The biggest enhance in progress spending is in 2022, due to an anticipated $10 billion enhance in capex.
Does this sound like an organization that is out of concepts on the best way to innovate?
Motive Two: Progress Outlook Is Nonetheless Robust
Morningstar is barely above-average in bullishness on FB, anticipating 16% long-term progress in comparison with a 12.4% median forecast from all 54 analysts who cowl it.
Nonetheless, analysts usually agree with Morningstar that FB continues to be going to develop its customers base over time, simply extra slowly.

FactSet Analysis Terminal
And elevated monetization by means of machine studying algorithm evaluation of its consumer knowledge is predicted to steadily generate increased common income per consumer or ARPU.

Supply: earnings presentation
- within the final 12-months, ARPU worldwide went up 14%
- analysts anticipate 7.4% CAGR ARPU progress from 2021 by means of 2024
At the moment, Meta’s $10+ billion annual spending on the metaverse (40% of R&D spending) is not being factored into any potential future progress.
- no less than not for the consensus,
- some analysts suppose FB will be capable of develop at 21.4% CAGR over time as a result of the metaverse will succeed
Metric | 2021 Progress Consensus | 2022 Progress Consensus | 2023 Progress Consensus | 2024 Progress Consensus | 2025 Progress Consensus | 2026 Progress Consensus |
2027 Progress Consensus |
Gross sales | 39% | 15% | 17% | 13% | 15% | 11% | 10% |
EPS | 36% | -9% | 18% | 14% | 14% | 13% | 7% |
Working Money Movement | 50% | -1% | 19% | 14% | NA | NA | NA |
Free Money Movement | 64% | -35% | 33% | 21% | 20% | 24% | 15% |
EBITDA | 40% | 14% | 17% | 15% | NA | NA | NA |
EBIT (working earnings) | 45% | -9% | 17% | 13% | NA | NA | NA |
(Supply: FAST Graphs, FactSet Analysis)
In keeping with the 56 analysts that collectively know FB higher than anybody aside from administration, FB’s free money move goes to continue to grow like a weed by means of no less than 2027.
FB Medium-Time period Progress Consensus Forecast
Yr | Gross sales | FCF | EBITDA | EBIT (Working Revenue) | Web Revenue |
2021 | $117,929 | $38,440 | $63,882 | $46,753 | $39,370 |
2022 | $133,568 | $27,213 | $61,364 | $42,419 | $35,624 |
2023 | $155,796 | $35,124 | $70,433 | $49,804 | $41,555 |
2024 | $176,331 | $39,324 | $80,627 | $56,476 | $46,904 |
2025 | $201,979 | $47,768 | $91,872 | $64,034 | $53,119 |
2026 | $223,960 | $71,255 | $107,906 | $73,306 | $60,223 |
2027 | $245,373 | $81,616 | $122,623 | $82,621 | $66,520 |
Annualized Progress | 12.99% | 13.37% | 9.51% | 9.95% | 9.14% |
(Supply: FactSet Analysis Terminal)
FB’s gross sales are anticipated to hit nearly $250 billion by 2027 and its free money flows $82 billion.
Analysts anticipate 70% of that FCF to go in the direction of buybacks.
FB Buyback Potential Consensus Forecast
Yr | Dividend Consensus | FCF/Share Consensus | Payout Ratio | Retained (Publish-Dividend) Money Movement | Buyback Potential |
2021 | $0.00 | $13.50 | 0.0% | $37,557 | 6.83% |
2022 | $0.00 | $8.87 | 0.0% | $24,676 | 4.49% |
2023 | $0.00 | $12.59 | 0.0% | $35,025 | 6.37% |
2024 | $0.00 | $17.64 | 0.0% | $49,074 | 8.92% |
2025 | $0.00 | $21.18 | 0.0% | $58,923 | 10.71% |
2026 | $0.00 | $26.35 | 0.0% | $73,306 | 13.33% |
2027 | $0.00 | $30.30 | 0.0% | $84,295 | 15.32% |
Complete 2021 By way of 2027 | $0.00 | $130.43 | 0.0% | $362,856.26 | 65.97% |
Annualized Charge | NA | 14.42% | NA | 14.42% | 14.42% |
(Supply: FactSet Analysis Terminal)
If it needed to analysts consider that FB’s $363 billion in retained free money move may purchase again 66% of shares by 2027 at present valuations.
Yr | Consensus Buybacks ($ Hundreds of thousands) | % Of Shares (At Present Valuations) | Market Cap |
2021 | $44,537.0 | 8.1% | $550,050 |
2022 | $22,066.0 | 4.0% | $550,050 |
2023 | $25,960.0 | 4.7% | $550,050 |
2024 | $32,954.0 | 6.0% | $550,050 |
2025 | $39,229.0 | 7.1% | $550,050 |
2026 | $49,878.0 | 9.1% | $550,050 |
2027 | $57,131.0 | 10.4% | $550,050 |
Complete 2021 By way of 2027 | $271,755.00 | 49.4% | $550,050 |
Annualized Charge | 9.17% | Common Annual Buybacks | $45,292.50 |
(Supply: FactSet Analysis Terminal)
Analysts anticipate FB to purchase again a mean of $45 billion per share of inventory by means of 2027, at present valuations, or 9% of shares annually.

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FB started shopping for again inventory in 2018 and since then has repurchased 6.3% of web shares (factoring in stock-based compensation).
By 2027 analysts anticipate $57 billion in share buybacks representing 70% of the corporate’s $82 billion in free money move (which is able to nonetheless be rising at 15% in line with analysts).
What concerning the long-term outlook?
FB Lengthy-Time period Progress Outlook

Supply: FactSet Analysis Terminal
- 12.4% to 21.4% progress consensus vary
- the median consensus amongst 56 analysts that cowl it’s 12.4%
- smoothing for outliers historic margins-of-error are 15% to the draw back and 20% to the upside
- 10% to 26% CAGR historic margin-of-error progress consensus vary
FB’s future progress is predicted to be rather a lot slower, although some analysts consider they will develop as quick as 26%, much like the expansion charges of the final 4 years.
- a thesis possible predicated on the success of the $100+ billion in metaverse investments the corporate plans to make over the following decade
However the greatest cause I am so bullish on Meta and personal it as 2% of my whole web price, is the valuation.
Motive Three: A Fantastic Firm At A Fantastic Value
FB’s historic honest worth PE vary is 25 to 35 relying on the expansion price.
- at 14% progress, FB’s historic honest worth PE is about 25X.
Metric | Historic Truthful Worth Multiples (6-Years) | 2021 | 2022 | 2023 | 2024 | 2025 |
12-Month Ahead Truthful Worth |
Earnings | 25.18 | $346.73 | $318.28 | $373.92 | $423.28 | $480.94 | |
Common | $346.73 | $318.28 | $373.92 | $423.28 | $480.94 | $326.84 | |
Present Value | $205.26 | ||||||
Low cost To Truthful Worth |
40.80% | 35.51% | 45.11% | 51.51% | 57.32% | 37.20% | |
Upside To Truthful Worth |
68.92% | 55.06% | 82.17% | 106.21% | 134.31% | 59.23% | |
2022 EPS | 2023 EPS | 2022 Weighted EPS | 2023 Weighted EPS | 12-Month Ahead EPS | 12-Month Common Truthful Worth Ahead PE |
Present Ahead PE |
|
$12.64 | $14.85 | $10.70 | $2.28 | $12.98 | 25.2 | 15.8 |
Meta is perhaps up 6% off its latest lows however its nonetheless buying and selling at lower than 16X earnings.
And backing out web money? It is buying and selling at 8.9X EV/EBITDA!
For context, pre-pandemic non-public fairness offers had been closing at 12.3 EV/EBITDA.
In 2021 they had been closing at 13 to 14X.
At this time you should buy Meta, the world’s most dominant social media firm, at valuations so low that it makes Personal Fairness look costly!
In actual fact, if FB had been to develop as anticipated over the following 12 months and return to honest worth it may ship 59% complete returns.
And guess what? That is precisely what analysts anticipate will occur.
Analyst Median 12-Month Value Goal |
Morningstar Truthful Worth Estimate |
$330.14 (25.4 PE) | $400.00 (30.8 PE) |
Low cost To Value Goal (Not A Truthful Worth Estimate) |
Low cost To Truthful Worth |
37.83% | 48.69% |
Upside To Value Goal |
Upside To Truthful Worth |
60.84% | 94.87% |
That 61% consensus 12-month forecast is 100% justified by FB’s exceptionally enticing valuation and fundamentals.
Ranking | Margin Of Security For Medium-Threat 11/13 SWAN High quality Firms | 2022 Value | 2023 Value |
12-Month Ahead Truthful Worth |
Probably Affordable Purchase | 0% | $318.28 | $373.92 | $326.84 |
Probably Good Purchase | 15% | $270.53 | $317.83 | $277.81 |
Probably Robust Purchase | 25% | $238.71 | $280.44 | $245.13 |
Probably Very Robust Purchase | 35% | $175.85 | $243.05 | $212.44 |
Probably Extremely-Worth Purchase | 45% | $175.05 | $205.66 | $179.76 |
At the moment | $204.65 | 36.51% | 45.96% | 37.2% |
Upside To Truthful Worth (Not Together with Dividends) |
57.50% | 85.04% | 59.23% |
For anybody comfy with its threat profile, Meta is a probably very robust purchase.
Consensus Return Potential That Will Knock Your Socks Off
For context, here is the return potential of the 14% overvalued S&P 500.
Yr | EPS Consensus | YOY Progress | Ahead PE | Blended PE | Overvaluation (Ahead PE) |
Overvaluation (Blended PE) |
2021 | $206.01 | 50.16% | 23.3 | 23.2 | 35% | 32% |
2022 | $223.41 | 8.45% | 19.3 | 21.3 | 12% | 21% |
2023 | $246.23 | 10.21% | 17.5 | 18.4 | 2% | 4% |
2024 | $274.53 | 11.49% | 15.7 | 16.6 | -9% | -6% |
12-Month ahead EPS | 12-Month Ahead PE | Historic Overvaluation | PEG | 25-Yr Common PEG | S&P 500 Dividend Yield |
25-Yr Common Dividend Yield |
$225.41 | 19.097 | 13.47% | 2.25 | 3.62 | 1.43% | 2.01% |
(Supply: DK S&P 500 Valuation And Complete Return Instrument) up to date weekly
Shares have already priced in nearly the entire 100% EPS progress from 2020 by means of 2024 and are buying and selling at 19.6X ahead earnings.
- 16.84 is the 25-year common
- 11.4% correction wanted to get again to historic market honest worth
S&P 500 2023 Consensus Return Potential

FAST Graphs, FactSet Analysis
Analysts anticipate the S&P 500 to ship probably -5% complete returns over the following two years.
Yr | Upside Potential By Finish of That Yr | Consensus CAGR Return Potential By Finish of That Yr | Likelihood-Weighted Return (Annualized) |
Inflation And Threat-Adjusted Anticipated Returns |
2027 | 39.82% | 6.93% | 5.20% | 2.36% |
(Supply: DK S&P 500 Valuation And Complete Return Instrument) up to date weekly
Adjusted for inflation, the risk-expected returns of the S&P 500 are about 2.5% for the following 5 years.
- S&P’s historic inflation-adjusted returns are 6% to 7% CAGR
S&P Earnings Yield | 10-Yr US Treasury Yield | Incomes Yield Threat-Premium (3.7% 10 and 20-year common) |
5.24% | 1.97% | 3.27% |
Theoretical Curiosity Charge Justified Market Truthful Worth Ahead PE | Present PE |
Theoretically Curiosity Charge Justified Market Decline |
17.64 | 19.10 | 7.63% |
(Supply: DK S&P 500 Valuation And Complete Return Instrument) up to date weekly
Even adjusting for low (and rising) rates of interest, shares nonetheless require an 8% correction earlier than they grow to be theoretically pretty valued.
However here is what buyers shopping for FB at the moment can fairly anticipate (10% to 26% progress and 25 to 35 PE)
- 5-year consensus return potential vary: 19% to 27% CAGR
FB 2023 Consensus Complete Return Potential

FAST Graphs, FactSet Analysis
If FB grows as anticipated and returns to historic honest worth by 2023 that is probably 80% complete returns or 37% yearly.
FB 2027 Consensus Complete Return Potential

FAST Graphs, FactSet Analysis
If FB grows as anticipated and returns to historic mid-range honest worth
- then 180% complete returns or 19% CAGR
- about 4.5X greater than the S&P 500 consensus
Historic Returns Since 2013

(Supply: Portfolio Visualizer Premium)
If FB can regain its historic progress charges, as some analysts consider it may well (as much as 26% long-term progress), its greatest bear market rallies, 37% annual returns over 7 years, might be replicated for buyers shopping for FB at the most effective valuation in historical past.
- 37% CAGR for 7 years = 9X return
How good of a possible progress funding is Meta proper now?
FB Funding Determination Rating

DK

(Supply: DK Automated Funding Determination Instrument)
For anybody comfy with its threat profile, FB is as near an ideal progress blue-chip as you should buy in at the moment’s overvalued market
- 38% low cost vs 14% premium
- 3X the risk-adjusted anticipated returns of the S&P 500
Threat Profile: Why Meta Is not Proper For Everybody
There are not any risk-free firms and no firm is correct for everybody. You must be comfy with the basic threat profile.
FB’s Threat Profile Abstract
We consider that whereas limitations to exit for the practically 3 billion customers could also be rising, the chance of one other disruptive and progressive expertise, extra not too long ago TikTok, coming onto the scene and luring customers away from Meta and its apps stays. We don’t anticipate competitors within the type of an alternative choice to Meta, as most customers are customers of a couple of social community. Nonetheless, given the mounted variety of hours per day, a rise utilization and engagement on one social community may come at a price to different social networks, lowering consumer engagement and the potential return on funding for advertisers. Moreover, even with Meta’s dominant place within the social community market, its excessive dependence on persevering with progress of internet advertising may heighten the unfavourable impression of a prolonged downturn in on-line advert spending, leading to a a lot decrease honest worth estimate.
The agency’s excessive dependence on consumer habits knowledge additionally represents an ESG threat. The danger stays that limitations might be imposed by regulatory companies world wide on what consumer and utilization knowledge Meta can compile and the way the info may be utilized. Lack of knowledge privateness and safety plus knowledge misusage may impression customers on the social platform negatively.
Meta’s further ESG dangers are a part of the agency’s enterprise ethics and product governance. On the enterprise ethics entrance, questions relating to knowledge utilization and content material administration, and whether or not Meta has double-standards, nonetheless stay and should resurface. This challenge can even create uncertainty relating to the agency’s product and have choices to customers and advertisers.
Lastly, some governments might merely forbid entry to Meta’s apps, which may lead to decrease consumer progress and consumer interplay. Much like Alphabet, Meta additionally faces limitations on the M&A entrance because the U.S. and different international locations try to minimize the agency’s dominance in promoting and the general Web market.- Morningstar (emphasis added)
FB’s Threat Profile Contains
- disruption threat: from new platforms like TikTok
- enterprise mannequin disruption threat: from main adjustments on telephone platforms like iOS
- regulatory/political threat: EU knowledge limitation is simply the latest instance
- capital allocation threat: $100+ billion in metaverse spending may quantity to nothing
- authorized legal responsibility threat: large tech is continually being sued by states and different firms
- M&A execution threat: primarily a scarcity of future M&A skill on account of anti-trust issues
- labor retention threat (tightest job market in over 50 years and finance is a excessive paying business) – tech is a excessive paying business
- foreign money threat
- governance threat: Zuckerberg controls the voting rights so FB buyers must trip or die along with his choices

Supply: earnings presentation
FB misplaced $3.3 billion on its metaverse investments in This autumn alone.
$13.2 billion annualized = $132 billion potential loss over a decade assuming it would not enhance metaverse spending.
- no firm in historical past has ever made such unidirectional R&D guess as FB is making at the moment with the metaverse

Supply: earnings presentation
And for the primary time ever day by day energetic customers truly fell (by 1 million).
Analysts anticipate gradual however optimistic progress in customers within the subsequent few years.
If FB cannot ship then its modest progress expectations may fall to single digits.
What Would Break/Weaken The Thesis On FB
- Basic security falls to 40% or much less (unsafe) – would require FB’s community results to enter reverse, and huge income to grow to be losses (extremely unlikely)
- progress consensus falls to lower than 10% CAGR for five years
- if progress consensus fell to lower than 10% CAGR for five years then I might take into account promoting my shares
- FB function in any portfolio is to generate quickly rising earnings and 10+% CAGR long-term complete returns with minimal elementary threat
- Excessive-yield defensive sectors like midstream, utilities, REITs, healthcare, shopper staples, and so on, have 8+% complete return necessities
- non-defensive sectors have 10+% return necessities to remain on the Phoenix checklist (and in my portfolio)
How lengthy it takes for a corporation’s funding thesis to interrupt is determined by the standard of the corporate.
High quality |
Years For The Thesis To Break Completely |
Beneath-Common | 1 |
Common | 2 |
Above-Common | 3 |
Blue-Chip | 4 |
SWAN | 5 |
Tremendous SWAN | 6 |
Extremely SWAN | 7 |
Excellent 100% High quality – solely MA in the intervening time | 8 |
How will we quantify, monitor, and monitor such a fancy threat profile? By doing what large establishments do.
Materials Monetary ESG Threat Evaluation: How Giant Establishments Measure Complete Threat
Here’s a particular report that outlines an important facets of understanding long-term ESG monetary dangers to your investments.
- ESG is NOT “political or private ethics based mostly investing”
- it is complete long-term threat administration evaluation
ESG is simply regular threat by one other identify.” Simon MacMahon, head of ESG and company governance analysis, Sustainalytics” – Morningstar
ESG elements are considered, alongside all different credit score elements, once we take into account they’re related to and have or might have a fabric affect on creditworthiness.” – S&P
ESG is a measure of threat, not of ethics, political correctness, or private opinion.
S&P, Fitch, Moody’s, DBRS (Canadian ranking company), AMBest (insurance coverage ranking company), R&I Credit score Ranking (Japanese ranking company), and the Japan Credit score Ranking Company have been utilizing ESG fashions of their credit score scores for many years.
- credit score and threat administration scores make up 41% of the DK security and high quality mannequin
- dividend/steadiness sheet/threat scores make up 82% of the DK security and high quality mannequin
Dividend Aristocrats: 67th Business Percentile On Threat Administration (Above-Common, Medium Threat)
FB Lengthy-Time period Threat Administration Consensus
Ranking Company | Business Percentile |
Ranking Company Classification |
MSCI 37 Metric Mannequin | 24.0% |
B Business Laggard |
Morningstar/Sustainalytics 20 Metric Mannequin | 0.7% |
32.4/100 Excessive-Threat |
Reuters’/Refinitiv 500+ Metric Mannequin | 89.1% | Good |
S&P 1,000+ Metric Mannequin | 18.0% |
Very Poor (Secure Development) |
Simply Capital 19 Metric Mannequin | 50.00% | Common |
Consensus | 36.4% | Beneath-Common |
FactSet Qualitative Evaluation | Beneath Common | Constructive Development |
(Sources: MSCI, Morningstar, Reuters’, S&P, FactSet Analysis)
FB’s Lengthy-Time period Threat Administration Is The 457 Finest In The Grasp Checklist (ninth Percentile)
FB’s risk-management consensus is within the backside 9% of the world’s highest high quality firms and much like that of such different firms as
- Berkshire Hathaway (BRK.B)
- MDU Assets (MDU) – dividend champion
- H.B Fuller (FUL) – dividend king
- Nationwide Gas Fuel (NFG) – dividend king
- Medical Properties Belief (MPW)
The underside line is that each one firms have dangers, and FB is below-average at managing theirs.
So take this into consideration when sizing your positions.
- I am 2% invested in FB and am concentrating on 1% of future financial savings in market downturns
How We Monitor FB’s Threat Profile
- 56 analysts
- 6 complete threat ranking companies
- 62 consultants who collectively know this enterprise higher than anybody aside from administration
When the details change, I modify my thoughts. What do you do sir?” – John Maynard Keynes
There are not any sacred cows at iREIT or Dividend Kings. Wherever the basics lead we at all times comply with. That is the essence of disciplined monetary science, the maths retiring wealthy and staying wealthy in retirement.
Backside Line: It is The Finest Time In Historical past To Be Grasping On Meta
- FB is priced as if its broad moat is gone and its days of hyper-growth are completely behind it
- 10% to 26% progress is probably going sooner or later
- 12.4% median consensus
- 37% low cost to honest worth = probably very robust purchase
- traditional Buffett-style “fantastic firm at a beautiful worth”
- 180% consensus complete return upside over the following 5 years = 4.5X the S&P consensus
- 14.4% CAGR 5-year risk-adjusted anticipated return is 3X that of the S&P 500
In the event you’re comfy with FB’s threat profile, there has actually by no means been a greater time (aside from proper after Russia invaded Ukraine) to open or add to a place in Meta inside a diversified and prudently risk-managed portfolio.
That is why I simply purchased extra Meta and also you may need to do the identical.
As a result of after a cautious evaluation of FB’s fundamentals, dangers, valuation, and return potential, I come to at least one easy conclusion.
Purchase Meta now earlier than everybody else does.