SINGAPORE – Customers of a cellular survey app by home-grown market analysis agency Milieu Perception can now take surveys and earn factors to redeem buying vouchers.
The corporate launched gamification options on its app, Milieu Surveys, on Tuesday (Jan 18) and goals to entice customers to take part in additional surveys and hold them engaged for longer.
Milieu conducts polls on trending matters and present affairs. It additionally does client behaviour research for its purchasers, which embody e-commerce platform Lazada, Google and the Nationwide Trades Union Congress (NTUC).
The factors earned by customers for collaborating in these surveys can be utilized to redeem buying vouchers, similar to these from GrabFood and Chilly Storage. Factors can be used to redeem for donations to charities just like the Society for the Prevention of Cruelty to Animals and Singapore Youngsters’s Society.
Milieu founder and chief government, Mr Gerald Ang, mentioned the gamification components assist the corporate higher retain customers, in addition to get a broader and extra consultant base of customers.
“This enables us to supply extra correct knowledge and do a broader vary of research in considerably shorter lead instances,” he mentioned.
There are “Sizzling Subject” polls on the app for customers to vote on and so they can see the outcomes. Milieu comes up with the polls to seek out out customers’ opinions and see how they examine with different international locations.
As an illustration, one ballot requested customers what they thought of planting greens at bus stops in Singapore. Out of about 11,800 respondents, 48 per cent favored it, whereas 13 per cent disliked it. The remainder didn’t have an opinion.
Final week, it launched the outcomes of a present affairs survey on how South-east Asians really feel concerning the metaverse, a virtual-reality world the place customers can join socially. The findings confirmed that these in Singapore are extra unsure and sceptical about it, in comparison with these in different international locations.
A synthetic intelligence algorithm tracks every person’s interactions on the app to make sure he receives related content material to maintain him engaged.
The app has greater than 2.5 million customers from Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
Mr Ang mentioned that a greater person expertise reduces the “tediousness and cognitive load of survey taking”, permitting customers to take part effortlessly.
“This entails meticulous structure design planning and a person move that’s intuitive and gratifying. This culminates in an expertise that encourages customers to present trustworthy and candid solutions,” he mentioned.