‘High Tech’ Consumers Own Average of 12 Devices


Over the previous a number of months, we at PYMNTS have tracked the habits and tech preferences of a number of “linked personas” forming the bedrock of the linked financial system that’s at present taking form.

See additionally: 73 Million US Consumers Are Already Living in the Connected Economy

Sift by the info a bit, although, throughout greater than 3,100 responses, and there are nuances and even stark variations tied to what units folks personal, who owns them — and certainly, what they do with these units which might be in hand.

The teams boil right down to basic-tech shoppers: Customers who personal a pc and a smartphone, at 47% of the tally; Mainstream shoppers: Customers who personal a median of 6.8 units (44% of respondents), and Excessive-tech shoppers (9% of the full respondent pool): Customers who personal a median of 12 units.

Supply: PYMNTS.com

Drilling down, demographics skew in a different way, relying on which “bucket” you’re inspecting.  The chart on the appropriate exhibits the bifurcations among the many excessive tech, mainstream and fundamental tech segments.

The high-tech phase, we discovered, skews youthful. Forty-seven p.c of shoppers within the excessive tech group are millennials, adopted by bridge millennials (practically 30%), and Gen X (21%). The fundamental tech customers, then again, are extra generally child boomers and Era X shoppers.

The mainstream group within reason evenly distributed throughout child boomers, Gen X and Millennials, at about 30% every.

Among the many three teams, a bigger share of high-tech customers earns increased incomes, with 57% of them incomes greater than $100,000 yearly and practically 33% incomes between $50,000 and $100,000. It follows that the extra linked shoppers, those with extra units at their disposal, have more cash with which to purchase these units, and naturally, subscribe to information plans and streaming media and all method of apps that maintain issues buzzing.

As to the units that assist shoppers interact within the linked financial system, smartphones, laptops/desktops, TVs and tablets come out on prime.

Supply: PYMNTS.com

The overwhelming majority of shoppers have smartphones at this time, with greater than 90% of Gen X shoppers and greater than 80% of shoppers from different generations proudly owning one.

It’s clear that even with the proliferation of units that’s mounting, there’s no mere vainness play at stake — the smartphones and the tablets are used, more and more, as instruments to navigate every day duties which might be fast and important.

Learn additionally: Regulators Look to New Tools, Tactics to Keep Pace with Innovation 

Customers are at this time utilizing these units to have interaction in digital actions greater than ever, particularly in terms of their banking wants. PYMNTS analysis exhibits that 70% of shoppers carried out a banking transaction digitally no less than one time within the final month. Thirty-five p.c of those shoppers did so on a weekly foundation, utilizing each their desktop computer systems and cell units.

Using smartphones and computer systems for conducting banking transactions is even increased amongst high-tech shoppers. PYMNTS’ information exhibits that 92% and 88% of customers on this phase performed a transaction utilizing cell app or web site throughout November final 12 months, respectively.

That’s not to say that buyers aren’t utilizing bodily branches anymore. Forty-six p.c of shoppers performed a transaction by attending bodily to their financial institution or credit score union department no less than one time within the final month.

Supply: PYMNTS.com

Media and Meals Too

Using streaming providers and different on-line sources for accessing TV and flicks has change into the most typical method of leisure, with practically 80% of shoppers utilizing it no less than as soon as within the final month.

Customers’ use of digital instruments for leisure, naturally extends to how they order meals, whether or not it’s from a restaurant or a grocery retailer. Thirty-six p.c of shoppers ordered their groceries on-line for curbside pickup, whereas 1 / 4 of them obtained their groceries by on-line subscriptions that ship frequently.

When it got here to ordering meals from eating places, 56% of shoppers used a restaurant´s web site or app for selecting up or getting their meals delivered over the last 30 days, no less than as soon as.

For the high-tech shoppers, this quantity rises to 86%, whereas the share of basic-tech shoppers stands at 46%.

PYMNTS analysis exhibits that at this time’s linked shoppers need to streamline how they go about navigating their numerous every day actions. Actually, nearly all of them need to consolidate their digital experiences right into a single interface, with 67% of all shoppers curious about integrating no less than two areas of their digital lives right into a single app — paving the way in which for the tremendous app.

Learn Right here: 67% of Consumers Want a Super App to Manage Their Digital Activities

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NEW PYMNTS DATA: AUTHENTICATING IDENTITIES IN THE DIGITAL ECONOMY – DECEMBER 2021

About:More than half of U.S. consumers think biometric authentication methods are faster, more convenient and more trustworthy than passwords or PINs — so why are less than 10% using them? PYMNTS, in collaboration with Mitek, surveyed more than 2,200 consumers to better define this perception versus use gap and identify ways businesses can boost usage.



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‘High Tech’ Consumers Own Average of 12 Devices

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